Copywriting and Marketing

I am an excellent and very efficient copywriter, able to turn around a high volume of quality copy on just about any  subject. While my specialism is food writing, I have successfully written blogs for clients on issues including sustainability, fashion, health, fitness, music, culture, leadership training and development and more.

  • SEO-friendly blogs/recipes or other informative/educational content
  • Site copy
  • Email campaigns
  • Punchy UX copy
  • Conversion and Nurture content for LinkedIn
  • SEM
  • SEO & Audience research
  • SEO linking and blog/site architecture
  • Typeform surveys
  • Social media
  • Business decks
  • Ghost-writing
  • Video/radio/ad scripting

Efficient and accurate writing (with SEO requirements taken care of)

I have a well practised workflow that allows me to write at pace but with great accuracy. My blogs can be as SEO-heavy as the client wishes or much more entertaining/educational (or a combination of any and all of the above).  For SEO performance, I am an excellent researcher with a number of tools and skills to help me find the right keywords and long tail keywords that will best connect with your audience's search intent. 

I will also proof read and sense check pre-written documents and/or evaluate their SEO performance and implement changes as required.

 

Freelance Copywriter - SEO, blogs, books, site copy
SEO specialist - Recipes, food writing

Clients/Work

Lo-Dough (5 year full time role) 

Example blogs Along with the recipes, these were the basis of the vast majority of the company's social content and email campaigning, as well as contributing to the company’s excellent SEO performance. The tone of the writing and SEO was driven by constant analysis of the companies huge customer base.  
The fast 800 diet & Lo-Dough
Wild Garlic
Macro Nutrients
Food Cravings
High Protein Vegetarian Meals

Example recipes (Practical, simple to follow, customer-led recipes peppered with SEO):
Protein Pizza
Low Cal Katsu Curry
Custard Tart
Keto Burrito
Low Cal Rhubarb Crumble Cake (with custard)

 

Heylo (Freelance NPD/Marketing/SEO/Consultation) 

I am engaged in helping bring a number of NPD goals to fruition in 2023. This will take place alongside copywriting/SEO and product marketing, including blogs, recipes, site copy and email campaigns.  A number of products are currently in development and I will link to them once they are officially released.

Loop Cashmere (Freelance Copywriting/SEO)

I was tasked with quickly turning around ten blogs on a range of topics around Cashmere (Sustainability, care, quality, sales-focussed) - to help improve SEO and to supply copy from which educational and entertaining e-shots and social content can be derived.

Inland Sea (Freelance Marketing/SEO/SEM)

I introduced CTAs and some more descriptive copy to help new customers understand the product’s USP, plus researched and implemented SEO across the site to help drive a short pre-Christmas SEM campaign and organic search traffic in the new year.

Sewells (Freelance Marketing/Copywriting)

Working as part of a small freelance marketing team, I have helped turn countless long-read blogs on Sewells website into punchy short form copy for posts and carousels on LinkedIn. I have also written copy for their high-converting landing pages and built out nurture content in the from of polls, reading/pod lists etc.

Blake Mill (Freelance Marketing/Copywriting/SEO)

I am currently working on a huge SEO project for the company, Blake Mill, helping them to generate topical authority by supplying 150+ blogs to sky-rocket their SEO performance. Working alongside the brilliant SEO agency RankBrain, I am also helping to deliver improved site and product copy for the purposes of SEO using AI tools. Additional to this, I have worked with the team on brand and tone of voice exercises to try and create a logical and sense-making UX through the copy supplied. I also supply them copy for emails and social media.